TikTok Just Changed Everything

The Creativity Program Beta just changed everything.

A quick Google search would tell you that the average RPM for a YouTube video is around $3.

RPM stands for revenue per mille, which is the amount you get paid for 1,000 views.

Let’s assume that this average is correct (just so we can have some fun).

Now let’s look at how this number might have grown over the past 7 years.

This tweet shows ad rates increasing for one individual channel, but, I’d imagine that in most cases RPMs have slowly risen for a lot of channels.

Now, let’s put that into perspective with TikTok.

If you’re in the creativity program, you just jumped from a likely average of $0.01 - $0.05 per thousand views with the creator fund…

to somewhere between $.20 - $1+, with the creativity program.

Depending on your RPM, this could literally be a 100x increase in revenue.

If you’re around the $1 mark, there’s a good chance you’re beating out a handful of youtube channels that are posting long-form.

It’s also important to mention that getting views with short-form content on TikTok is oftentimes much easier than long-form on YouTube.

The opportunity to be a full-time TikTok creator is greater now than ever.