Content-Creator Fit

I just fell into a massive pot full of secret sauce for content creation success (try and say that 5x fast).

It’s something that I like to call: Content-Creator Fit (coined by yours truly).

Last week I took a quick trip to New Orleans to meet up with a new client.

I was in the city for less than 24 hours and had dinner with a small group, which included an extremely successful YouTuber (6+ million subscribers).

After spending a few hours having dinner, I walked away with a huge revelation about what makes specific creators so successful.

I can confidently tell you that it isn’t the size of your budget, IQ, communication skills, or the outright quality of your content.

Sure, these things will definitely help along the way.

But, what really makes the difference is how well you fit in with your content.

For example:

You have two different creators to watch.

Both are in the exercise niche with a focus on biking.

Weirdly enough, they both create the exact same videos, with one exception.

One is genuinely excited and cares about the content and the other treats it like an acting role, reading directly from a script.

Whose videos will you enjoy watching more?

The YouTuber I was lucky enough to meet was the same exact person I had seen on video.

They were authentic, and it was clear that they cared deeply about what they put out.

The content creation industry is the last place to be disingenuous.

If there are discrepancies between what you say and the way you say it, that alone is enough to throw off your audience.

If you want to find massive success, being passionate about what you create is a huge advantage.

Don’t be afraid to be yourself on camera.